Special Hawaiian-livery for Southwest MAX8

On 28 April 2023, Southwest Airlines unveiled a special Hawaiian-liveried Boeing B737MAX8. The aircraft, dubbed Imua One, is N8710M (42567), and flew its first commercial flight in its elegant livery on 29 April 2023.

According to the airline's press-release, "Imua" is a rallying cry in the Hawaiian language that translates into an urging forwards. Southwest has painted the aircraft in this livery as a tribute to their employees and communities in Hawaii.

Photo by Southwest Airlines.

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